What will make young people pay attention to the HIV virus that has not yet been cured? MPact Global Action, an organization working to address the toll of HIV among gay men, believes that Internet creators are the key to tapping into Gen Z.
Nearly 50 years after the discovery of the disease we now call AIDS, there is still no cure or vaccine. Science has advanced so much that HIV, which causes AIDS, is a curable disease. Medicines like PrEP, when taken, make it almost impossible to get HIV.
Yet even during Pride Month, young people rarely see any information about HIV, or how to keep themselves safe. That’s why MPact launched Q Collab, an initiative that aims to enlist adult content creators to change the conversation about LGBTQ health.
More than a dozen creators, with 6 million followers, are committed to creating content about HIV treatment and prevention to date. A group of Latin American creators, including Gabriel Antonio, Markin Wolf, and Fabyian Grizzle, met on Jan. 2025 in Brazil. The European team, with stars like Pablo Bravo, Tony Silver, and Justin Jett, met in Barcelona in March 2026.
The stars are currently releasing content on their channels, as well as through MPact, as the campaign prepares to be launched at the International AIDS Conference in Rio de Janeiro this July.
“Working with Mpact has shown me how to use my platform in the adult industry to encourage open conversations about sexual health, mental health, PrEP and HIV treatment and hopefully have a positive impact,” said Jett, creator of OnlyFans, in a statement.
We caught up with Jett to explain why he wanted to join.
Why did you want to get involved with MPact’s Q Collab?
For me, getting involved with MPact’s Q Collab felt very natural because I reached a point in my career where I wanted to use my platform for something bigger than entertainment. Through my work in the adult industry and my connections with the gay community, I have seen how many people still struggle with shame, stigma, mental health, loneliness, and fear about sex life.
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I wanted to be a part of something that creates community, encourages honest conversations, and reminds people that self-care should never be something to be ashamed of.
What are the key messages you want to convey through the initiative?
The main message is that sexual health and mental health should be discussed openly and without judgement. I want people to understand that taking PrEP, getting tested, getting treatment, talking about HIV, or just having conversations about sex, should be normal. I also want to promote the idea that happiness, confidence and health can exist together.
Another important message for me is the community; to remind people that they are not alone and that we should support each other instead of judging each other.
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How will you get those messages across to your audience?
I think the best way is to be honest and authentic. My audience not only follows me because of the content I create but also connects with me as a human being.
You’d be surprised at the number of messages I get from people asking for different types of advice.
So, I want to use social media, chats, collaborations, and daily conversations to openly talk about these topics in a more personal and approachable way. Sometimes, even a simple letter that says, “I take care of myself, I get tested, I’m open about sex” can make someone else feel ashamed or empowered to do the same.
There are still people who think that taking PrEP or doxyPEP is for “bad” guys. Imagine, whore-shaming someone for taking PrEP when the truth is that all HIV-negative people should take it and put their lives in their own hands, nothing is more powerful than that.
Do you think creators have a duty to produce content that educates their audience, rather than just entertain them?
I don’t think that every creator has a responsibility to be a teacher, because having fun is also important and important. And not all creatives have the same skills in conveying messages or public speaking and, fortunately, organizations like Mpact can help by creating important messages. But most importantly, the will to do it must come from within.
But I think if you have a public platform and people listen to you, there is a chance to create a positive impact. Especially in industries like ours, where audiences tend to trust creators and relate to them personally, we can help normalize conversations that the public still avoids.
If we can make people happy while helping them feel safe, healthy, informed, or alone, I think that’s a really powerful thing.
