Unseen: From his Morgan Jay moment to the white girl dancing with Kesha

Based in Toronto, Unsighted have been attracting worldwide attention for their infectious enthusiasm. Whether it’s imploring strangers to join in on a transit karaoke, cheering in public, or a white girl dancing to Kesha songs, this ray of sunshine is making the world a happier place one video at a time.

It’s been a big year for Unsighted. Last summer, he headlined Morgan Jay’s acclaimed comedy show Mash 101 2025. There, he flexed and spoke freely to a cheering crowd. In an interview with Mashable at VidCon 2026, Unsighted shared how he took the opportunity to “double down” on his social media posts, leading to the “white girls dance” that would become his next big viral moment a few months later. He has grown in popularity since then, fueling his fandom by responding to their dance moves.

The poet/rapper/filmmaker/content creator posts frequently, trying out new concepts – like impromptu dance battles – while focusing on bringing joy to his fans. He traveled abroad to New York City and London, looking for anyone who would be happy to dance with him. And he found no shortage of those willing to come down. Recently, his campaign to dance white girls with Kesha herself paid off, with an appearance on stage at her concert, and a post-show meetup.

It’s no wonder that this summer, he made the Mashable 101 of 2026, ranking him among Morgan Jay and the top content creators working on the internet. So, what is it like to look back on this past year?

Mashable Entertainment Editor Kristy Puchko sat down with Unsighted at our VidCon Creator Hub to catch up on the highs, lows, and what it’s like to turn everyday women into “high-heeled track stars.”

Where did your journey as a content creator begin?

Invisible: In fact, content was something I always did. Even when I was growing up I used to do skits and shit like that. But actually last year I decided that I want to post more than like because I have my own music. But I didn’t want it to seem like I was always selling to people.

I said, “Okay, let’s show my personality.” Because I did the Morgan Jay thing, and I was like, “This is an opportunity. And with this opportunity, I can’t turn it down.”

Tell us more about the Morgan Jay momentfor those who are not educated.

Yeah, Morgan Jay was my first video, like a breakout. I was at this comedy show, and I was as dumb as I could be. He saw me laughing loudly from behind, and said, “What is this man? Why are you giggling like that?” And I was like, “You’re so funny,” and he’s like, “You’re so weird.”… And then we were just like, “Yo, this is the vibe.” And the video went viral. And that’s why I started doubling down.

Whenever I liked a viral video before, I didn’t do anything about it. I just said, “Oh, wow, these are great numbers.” [This time] I’m like, “I learned. I’m going to post every single day, multiple times a day, from now on, and I’ll see what happens.” And this happened.

You have created such beautiful concepts around your strengths. I want to talk about white girl dancing. How did that happen, and when did you realize, “This is going on”?

The white girl’s dance was a comment made by someone [in my replies]. They said, “Show us your white girl dance.” And I was like, “I’m so glad you asked, because I actually did this.”

You were like, “Challenge accepted.”

I said, “Oh my god, I’m pinned!” And I went, and I hit it. And everybody was like, “Oh my God, this is crazy.” And it was like millions [of views]. Then comments like, “Do it again,” I repeated – millions [more]. And I said, “Oh, this is a thing now.”

And at first I was just like, “Oh, this is something that people like.” But then I started dancing with people, and I saw people starting to be like, “OMG, you have to do this here. Come to this city. Come to this country, come here,” I was like, “Oh, people really like to do it. with me.”

And it didn’t really hit me that this was a thing until I went to another city, and I started meeting people. Then I really saw the impact it had on people. Because until then, it was like everyone else [in comments] it was like, “I like it.” But then I went to, like, New York, and it was the first time someone came up to me crying.

Where were you in New York when that happened?

Little Italy. It was before I danced with a big group of white girls, I remember that. This lady came up to me with roses, and she’s like, “This is for you. I just want to let you know how hard life has been lately, and watching this video every day on my feed gives me a break from how hard everything else is. And that’s what it means to me.”

And I said, “Oh. There’s more to this.” And then it grew from there, and I started watching it from more than just, “Haha, this is fun.” I said, “Oh, we’re creating safe spaces.”

I started watching it from more than just, ‘Haha, this is fun.’ I was like, ‘Oh, we’re building safe spaces.’

What do you love about content creation?

Before content creation, apart from my music, I was in film —

In what role?

Director and producer, and editor, I’m always editing… My goal in film was to be able to make things that will eventually affect people or stay with people… The thing I love most about content creation is that I actually make the heart of why I love film, just by going, as a quick scale.

Not that everything I do moves people. But it stays with people, even if it’s an inside joke at the dinner table. Like, there’s a way in which it affects your daily life, and that means that I personally can make some kind of impact on the world around me.

The number of videos where someone is so far — let’s talk about filmmaking, talk about depth of field — and how ordinary women become superstars —

On the heels! Follow the stars on the heels!

How was it for you? You start to hear people screaming and running towards you. I’m sure there’s something interesting, but there can also be something like, “Oh, this is intense.”

When I hear [the excited screams]instead of me being like, “Oh my god, you’re going to kill me,” I just thought, “Oh my God, what’s so fun? And I started looking around because I was shocked, because I was like, “What’s the big deal?” And they’re like, “Oh my God!” And I’m like, “Oh my god! What we are Oh my goodness about?!”

Is there a moment where you say, “Oh, I made it”? I mean, dancing with Kesha could be that moment.

Dancing with Kesha was a big moment. That was crazy. Dancing with Kesha felt like a milestone, and it felt like something we worked together and built on.

The part where I felt like I really did was about the community aspect itself. That’s when I went to London, and I felt like, “I’m all over the world right now; there won’t be many people who don’t know me in London.”

I said, “Okay, the white girl’s dance party, which is supposed to be the biggest, is going to be at the end of the week. Right now, I’m just going to love the park, I’m just going to go into the park, so I expect I’ll probably see, like, five people who might not know me.” I walk into the park and I see a bunch of people walking around, and I’m like, “Oh my God, how is anyone going to find me this time?” One person shouted, all the people standing there turned around, they came at the same time, and everyone in the park was watching, and I said, “What is this!?”

Have you been to London before?

No! That was my first day there, and everyone was running and screaming [through] the whole park! And I’m like, “Oh my God. Everyone?”

What have you learned about content creation that you would like to pass on to people who want to make this their career?

Something I’ve learned about content creation: Consistency is key, like 100%.

Do you know Adamn Killa? You post a lot, okay. And he said this thing, and I totally agree with it, where he’s like, “Anybody can do it, but not everybody is willing to keep doing it. It’s all about keeping doing it.”

And that’s what I learned, because, like I said, after the Morgan Jay thing, I was doubling and posting every single day, multiple times a day. So, what I would recommend is that you can, like, grow yourself online if you need to. If you’re like, “Oh my God, I have to get up and use my camera power,” go ahead. Everyone says [be] it’s true, but I mean, like, in the worst case of it. You need to do something like that, when you don’t want to do it anything elseyou don’t have to open it to do it.

It feeds you. It blows you away.

Yes. Like, if there’s music, I dance. It’s 100% about making sure what you’re doing is something you can keep doing, Because if it’s hard to do, it’s even harder if you don’t like it – if it’s not really you. That’s 100%.

And then another thing, gym-like: no excuses. Even if the excuse is valid.

So like there are times where I’m like, “There’s not enough time at night to go to the gym right now,” [and that’s] very active. But I will see the difference if I was able to go every day I was supposed to go for three weeks if I didn’t go every day I was supposed to go for three weeks.

It’s just math. It will just happen.

Lastly, you were one of our Mash 101 honorees. Please tell me what it meant to you when you heard that we wanted you to be a part of Mash 101?

I’m gonna be so for real, I was confused. I was confused. I looked at other people’s lists there, I’m like, “How am I, actually?”… It’s amazing to me. I keep hearing — what’s the word, “I don’t deserve this”?

Imposter syndrome?

Imposter syndrome. I have a lot of that. Because it’ll be like, “Here. Top 101,” and I’m like, “No. I’m not big enough. I don’t have millions like that.”

And then I’ll get like messages from people saying how I touched their lives. And for 15 seconds I’m like, “Wow, maybe it’s something.” Then I forget and say, “No, no, it can’t be. It’s not.”

So, it meant a lot, because it was like a tangible piece of evidence, and that was huge. Then, when I post it, everyone’s like, “Absolutely, of course, you deserve it.” So, it was very nice to be given something that I didn’t give myself.

Mashable is reporting live from VidCon 2026 in Anaheim. Follow our coverage with creator interviewsThe best photos of the panel, and the biggest moments from the meeting floor.

The discussion above has been edited for length and clarity.