London, UK, July 22, 2026 – Synthesia, the world’s leading AI video platform for business, announces the launch of Roleplay Sessions. Research consistently shows that skills fade without repeated practice. However, most business training stops at demonstration, leaving employees to apply what they have learned on the job. Roleplay Sessions provide a safe, structured way for employees to practice and receive feedback.
“Every leadership team is currently facing the same problem: the skills your people need are changing faster than you can train them. Training has always been a piece that no one can measure; it required the manager’s time, and managers don’t have enough of it. That’s exactly the gap we created Roleplay Sessions to fill, and we used it first,” said Ken Lawshe, Chief Revenue Officer, Synthesia.
How Simulation Sessions Work
Simulation sessions help organizations close the loop between knowing and doing. With Synthesia Studio, organizations are already educating employees and modeling what good looks like using AI video. Simulation sessions build on that foundation, giving employees a way to practice what they’ve learned, get feedback, and try again. It is the first product in Synthesia’s comprehensive, more structured platform.
Play Sessions can be created to allow for sales, management training, customer service, or any custom situation an organization needs.
Once created, the simulation environment is available for employees to practice whenever they want, as often as they want. Practice is available in English, German, Spanish, and French, with more languages to come.
Employees can expect real conversation. Synthesia Interactive’s avatars ask questions and even take a step back, simulating the experience of someone annoyed by a cold call or a frustrated customer asking for support.
After practice, the AI trainer asks the employee to reflect on their performance, then provides targeted feedback based on a skills-based rubric. A score is not just a number: it is tangible feedback that an employee can use immediately.
Data from each session is uploaded to manager dashboards, giving managers a team-wide view of performance and the ability to log into any individual session. For L&D and enablement teams, this means rich statistics to show the impact of the program. For employees, it means a tangible record of their growth over time.
Roleplay Sessions give organizations a way to maximize practice, freeing up managers to step in when it matters most.
Previous Results
Pilots show that Roleplay Sessions are already closing skills gaps:
- At a Fortune 10 company, employees improved their soft skills by over 110 percent and their technical skills by over 80 percent within weeks of practicing through Roleplay Sessions.
- About 70% of test users returned to exercise after completing their required sessions.
- At the world’s leading recruitment company, employees have seen upskilling of nearly 30%, compared to a target of 10%. All basic skills have at least 20% improvement.
- At a leading European company, managers used Roleplay Sessions to practice high-level negotiations after selecting Synthesia following a competitive assessment. Feedback from the pilot has been strong, with a clear push towards a wider release.
Roleplay Sessions are available today. Visit www.synthesia.io/roleplay to learn more or try the live demo.
Enterprise Readiness
Synthesia holds SOC 2 Type II, ISO 27001, ISO 27701, and ISO 42001 certifications, with full GDPR compliance and EU data residency options. The platform supports single sign-on and SCIM provisioning, integrates with HR platforms, and exports session data to any SCORM learning management system.
About Synthesia
Synthesia is the world’s leading AI video platform for business, used by more than 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to improve visual communication and business skills development, helping people work better and stay at the center of successful organizations.
