Roblox has 132 million daily active users. But, while Roblox is very popular among players, it is also very popular among game creators. They are millions of user-generated games or experiences on Roblox.
However, it seems that those millions of games and experiences are not enough.
Roblox just announced Build ita brand new set of AI tools focused on user gaming or experience creation.
“Somewhere right now, someone has a game idea,” Roblox said in its statement announcing the Build. “They know what it’s like to play. They just don’t know how it’s built. Today, that’s changing.”
Roblox’s Build will launch a beta phase on July 28 that will bring a new mobile-first Build tab to Roblox Studio within the Roblox app. Roblox Studio is well known among game developers as it is where they create the Roblox experience. Build will bring new AI tools to Roblox Studio. These AI tools will be powered by a “comprehensive set” of AI models including Roblox’s proprietary AI models.
Using Build, users will be able to generate environments, characters, visual styles, gameplay mechanics, audio, and more without leaving the Roblox app and without needing to know the technical aspects of game development.
Game makers will be able to provide Build with chat, natural language instructions to improve their games and experiences. From there, they will be able to play test their game creations and refine the output to fix issues, add features, or further customize their game before sharing the final product.
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According to Roblox, its AI models are trained on a large set of 3D models and gameplay data to be able to generate fully functional 3D models and their scenes.
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“For 20 years, Roblox has been on a mission to push the boundaries of what gaming is – and what it can be,” said Roblox founder and CEO David Baszucki. statement posted to his X account. “Today, we’re introducing Build – a new way for anyone to create a game on Roblox from their phone. And we’re expanding powerful AI tools for developers of all levels.”
“We’re doing this for one reason: The world needs more game,” he continued.
Some features of Build, such as the ability to publish games, will only be available to select users in the public alpha stage at launch. For example, users in New Zealand will be part of the first phase of testing to publish games created with Yakha. Roblox expects to roll out the Build to more creators and more regions in the coming months.
Roblox also shared that it will be rolling out new AI agents across Build and Studio that can disrupt experimental games, explain game statistics, and help creators explore different options to help drive engagement and monetization.
Build will be available to age-tested users 9 and older and published games tested for safety will be available to age-tested users 16 and older. Build Roblox Kids games or Select catalogs will go through an extended review process that all Roblox games must go through.
The company plans to provide a free base version of Build to users with paid options for power users in the future.
Roblox has long established itself as a traditional gaming platform. Some of the most popular games, such as Steal a Brainrot, were created by Robox users. The company clearly believes that there are more potential gems from creators who don’t have the skill set or experience to create them. Roblox hopes to remove that barrier to entry.
At the same time, however, Roblox talks about the problems that Build may bring to avoid them conflicts such as its age verification system. In its Build announcement, Roblox assures users that AI slop will continue to be filtered due to how its detection systems are designed.
“The quality of the games on the homepage does not change: If no one plays it – no one can find it,” the company said.
