Kylie Jenner’s Meta AI glasses are sparking debate online

Kylie Jenner’s Meta AI glasses are part fashion accessory, part wearable camera, and part internet debate.

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On Tuesday, Meta launched a new line of Meta Glasses, including a pair designed by Kylie Jenner called the Meta Starfire Kylie Edition. The main Meta Glasses line starts at $299, while Kylie’s line starts at $399. A version with clear to Gray Transitions lenses lists for $479.

The glasses are small, oval-shaped glasses that look more like a chic accessory than a piece of wearable technology – which is pretty much the point.

The Kylie app includes Meta AI, hands-free photo and video capture, voice controls, open-ear audio, and a camera built into the frame, as well as Jenner’s special touches: gem accents, a mirrored charging case, adjustable nose pads, and Kylie’s voice option for anyone who’s ever wanted their sunglasses to “stand up and shine.”

Naturally, the internet had thoughts.

Some reactions have been about the marketing itself. On social media, users joked that Meta had found the right person to make wearable AI feel less like a Silicon Valley experiment and more like an It-girl accessory. One viral post puts it bluntly: “wow silicon valley finally found out who controls consumer spending.”

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Others applauded the launch, praising the attractive and busy campaign.

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Some find it hard not to compare Kylie’s $399 glasses to Snap’s more expensive Specs, which were announced on June 16 and are available for pre-order for $2,195. And they have very different designs…

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The other side of the internet was less focused on the frames and more focused on the camera inside them. Users have raised privacy concerns about camera-equipped glasses being marketed as everyday fashion.

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That was one of the biggest discussions during the launch. Some users have questioned whether glasses with built-in cameras make recording in public less visible than recording on a phone. Others have expanded to gyms, bars, schools, and other places where people wouldn’t expect someone’s glasses to be a camera.

In the comments on an Instagram post about the glasses, one user wrote, “There’s a guy working out at my gym wearing meta glasses and he creeps me out every time I see him.” Another wrote, “DONT BUY THIS.” A different commenter said there was “no chance” they would buy them before or after the “cheap marketing gig.”

But not everyone cares about surveillance issues, apparently.

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Some users were less focused on the camera itself and bothered by the idea of ​​everyone walking around with AI on their face.

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Currently, the Kylie program is available through Meta and select retailers, including Best Buy, Amazon, Sunglass Hut, and LensCrafters. The base Kylie Starfire Edition starts at $399, while the Transitions-lens version lists for $479.

Whether people are interested in the camera, AI features, Kylie’s voice, or just looks, the internet has already made one thing clear.

Mirrors may be made to meet, but the reaction never happens.