FIFA officially has Bieber fever.
The World Cup governing body and media platform Global Citizen announced on July 8 that Justin Bieber will headline the World Cup finals on July 19 at the New York New Jersey Stadium. He will share the stage with Madonna, Shakira, and BTS in support of the FIFA Global Citizen Education Fund.
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The 11-minute show will also feature Burna Boy, Venezuelan conductor Gustavo Dudamel, and the PS22 Chorus, a Staten Island elementary school choir, performing alongside Coldplay. The program is also set to appear Sesame Street characters, including Kermit, Miss Piggy, and other Muppets, as part of the broadcast’s education-focused message. Coldplay lead singer Chris Martin checks in on the performance.
“The FIFA World Cup brings the world together like no other,” Bieber said in a statement. “Thank you for being a part of this Halftime Show, and I am so grateful to know that it is already helping to increase access to education for children around the world.”
The half-time match is the first of its kind in FIFA World Cup history. While major soccer events usually include opening ceremonies or pre-match games, FIFA is introducing a half-hour performance at this year’s final.
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The show will support the FIFA Global Citizen Education Fund, which is raising $100 million to increase access to education and soccer for children around the world. According to Global Citizen, this fund has raised more than $50 million. Throughout the tournament, $1 from every ticket sold at FIFA World Cup 2026 matches is donated to the fund.
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Bieber’s addition expands a list that already includes several of the world’s biggest artists. Madonna, Shakira, and BTS were previously announced as the headliners for the show in May, and Burna Boy brings another connection to the competition with “Dai Dai,” the official song of the 2026 World Cup, which he sang with Shakira.
“The FIFA World Cup is one of the few events that brings the whole world together,” Burna Boy said in a statement. “To represent Africa in the first ever FIFA World Cup Final Halftime show is a privilege and a responsibility that I do not take lightly.”
This announcement was not accepted around the world, especially by football fans who now feel that this world cup belongs to America, especially with the addition of breaks sponsored by brand hydration that disrupt the normal rhythm of the games. Adding a Super Bowl-style performance to central New Jersey feels, to some, like another step in that direction.
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That test will get its first test next week, and FIFA hopes it doesn’t have to say “Sorry.”
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