Ella Langley’s brand deal with American Eagle shows Bud Light how it could have happened in 2023, fighting fans & MEAT.

Ella Langley’s brand deal with American Eagle shows Bud Light how to market itself

At OutKick, we have to say congratulations to the American Eagle marketing team. They just get it. Unlike Bud Light, which thought hiring a trans would turn into a marketing success, American Eagle went out and signed Sydney Sweeney in a deal last summer that sent the company’s stock soaring.

Then in February, country music star Ella Langley and American Eagle quietly chose a marketing alliance that included a line of Langley denim that women can buy on the company’s website. This is like the young Michael Jordan of country music signing with Nike. This is like Dale Earnhardt attaching his name to a GM Goodwrench.

This is great. And the collaboration went a step further on Monday when Langley posted photos of herself wearing American Eagle denim at the Stagecoach Festival. Instagram had a massive amount of over 205,000 likes in 18 hours on paid partnership posts.

It should have been much easier for Bud Light back in 2023 if the company wasn’t deep in the rising waters of the DEI era. It doesn’t take a genius to realize that America was lost in those times. And it doesn’t take a genius to see why American Eagle is finding success by marketing its brand as a slice of Americana. Sydney Sweeney and Ella Langley show us the way and it’s great to watch.

Ella Langley’s popularity continues to rise with a new album out and a new business deal with American Eagle. (Screenshot / Google Trends)

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– Doug in Jacksonville says: Not sure if you used any magic, but today’s screencaps were missing article links! Soooo the best!

Kinsey: I didn’t do anything, but that’s a great email, Doug. I’ve pinned it up on my bulletin board. It’s nice to receive a positive message.

The Travel Ball Chronicles®: Even Carlton from the ‘Fresh Prince of Bel-Air’ is fed up with the current state of the travel ball industry.

I scrolled back through Alfonso’s Facebook page and he rarely breaks character like America’s Funniest Video Guy. There is talk of his family there, but he never bats an eye. Then, he finally broke through the weekend. The first true rant I can get from a guy is also a walking ball. Think about that.

Meanwhile, Team Kinsey (13-14U) had a scrimmage last night, in the rain, and played five innings. I think the final was 7-5 or 6-4. The good news is that we played very well defensively and played very well in difficult situations. I’m a little worried about the bats. So many kids were looking at the fields that included wrecking balls, which was a first for many of my boys. At the end of the game, they were putting the ball in play and running the bags.

The best part of the night is that I don’t have a group full of jerko–s. The opposing team had jerko–s, which would really drive me crazy as a coach. They had a kid swim head first into home plate to score a run after a full out. In the painting. The coaches didn’t let him sit either.

For the life of me, I don’t understand why coaches allow that behavior to continue. Are we that weak as a society that we can’t tell a 14 year old to stop acting like a jerk–? Why are we so weak? You tell me: joe.kinsey@outkick.com

Screencaps readers are starting to pay attention to MY Cincinnati Reds

– Tim T. jumps on the bandwagon: I had been out of Major League Baseball for almost 8 years when I retired after 20 years of government service in November 2021. After sitting out for a few months, I took a temporary position with our Triple-A baseball team. Now in my 5th year I have seen over 200 baseball games and I have found that, just like when I was a kid, some players become your favorites. Some move on to the big leagues and find success (Xavier Edwards, Javier Sanoja), some find their way to other teams’ rosters (Dane Meyers, JJ Bleday, Jake Mangum), and some simply disappear. All I know is, for the first time in my life, I’m looking at the Cincinnati Reds’ box score.

– Reds fan Jim T. San Diego grew up in Dayton. He likes what he sees: I know pennants aren’t won in April, but at least the Reds are NOT losing a penalty this April! And they put together a bunch of Quad 1 and Quad 2 (to use the vernacular college basketball) wins that no one thought they would win in this tough part of their schedule.

Kinsey: I would say the toughest part of the schedule will be the NL Central. This franchise has won the Central TWICE in the last 30 years. Don’t let that sink in.

What does Elizabeth Hurley see in Billy Ray Cyrus?

– Montgomery’s emails have a nice line: My God!! Seeing Elizabeth and Billy Ray……🤮!! In fact, if there’s anything in the world that SMELLS like taco meat and aftershave, it’s definitely THAT hillbilly. And that’s from a Tennessee hillbilly with ONE majort and three Budweiser tank tops!!

Kinsey: Now THAT is an email. Straight to the point. Very nice pictures.

The man on the ground always loses…how many times do I have to tell you losers?

Not you. Relax. I’m talking to the real losers who continue to fight in the arenas and stop winning and light up as the cameras roll.

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Have you ever received a notice in the mail that you are NOT INVITED to an event like a wedding?

– Jay J. tells me: I’ve never received a card saying I wasn’t invited, but on two occasions I’ve had a close friend tell me I wouldn’t be invited. Both times someone in our crowd was a problem for the brides so they weren’t invited, but it would have been difficult if all of us could have attended. I understood both times, and I was not offended. Both times, months after the wedding, both couples invited me to dinner.

Has local TV gone too far in turning weather into a sport?

– Loyal Screencaps reader Brent P. checked in last night about the nasty storms moving through Indiana : What idiot executive decided he needed to hear the weatherman talk about the current situation for an hour. We took a closer look at this boy typing on his computer. This has been going on for a few years now. They came in the middle of the show’s climax to tell us the sh$& we already know. We need a revolution to stop this nonsense!

Another day in Florida

‘My vision of Malaysia’

– Mike N. enters: This beer from Singapore Wakeboard Park is yours for all your hard work this week juggling the World’s Biggest Column content and new formatting! Sunrise is Penang, Malaysia. Love your training updates. The highlight of the year for me.

Saturday night in Penang, Malaysia as seen by Screencaps reader Mike N. (Screencaps reader Mike N.)

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And that’s wrapping up on this last Tuesday in April 2026. I keep telling the kids that there are only three Mondays and Tuesdays left before summer break. I’m not sure they’re considering how close they are to the best time of their lives. Just imagine what you can give to have one healthy summer to swim, bike, ride your e-bike, etc. around town with all your friends.

Let’s get out there and dominate the work day. We are the ones who have to buy those e-bikes and pay for those summer vacations. Now is the time to follow it up to be ready to go when Memorial Day weekend rolls around. Now is when we set the tone for another amazing summer of life. Go have a nice day.

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