American Fork, Utah, February 10, 2026 – ELB Learning, a strategic workforce development partner to 80% of the Fortune 100, announced today the launch of AI Roleplay. This AI-powered simulation tool helps teams practice challenging real-world conversations before they happen. AI Roleplay is a new feature within Rehearsal, ELB’s video practice and training platform, such as a real-time practice engine with an AI avatar.
The negotiation role prepares people for sales, customer service, and leadership roles in situations where important business results depend on how a difficult conversation is conducted. Besides helping with knowledge retention and implementation, it can also help manage counselor burnout. According to Harvard Business Impact, 85% of mid-level leaders experience burnout on a weekly basis, making necessary learning practices such as mentoring unsustainable.
“The traditional role has always been one of the most effective ways to prepare groups for high-level discussions. But it cannot be measured,” said Andrew Scivally, CEO of ELB Learning. “AI Roleplay brings that same practice model to a modern, AI-powered experience, so organizations can deliver realistic simulations that match their playbooks. It gives leaders a clear understanding of where teams are performing well and the skill gaps that need to be addressed to bring them up to speed.”
AI Roleplay facilitates skill building by:
- Powerful scenarios designed for each organization. With real playbooks, documentation, product information, and guidelines for handling objections, scenarios can be created in minutes. They are designed to be easily revised, tested, and replicated over time.
- Dynamic conversations with AI humans. Teams are instructed to investigate, adapt, and respond in the moment while voice-based AI changes the conversation based on responses. To mimic a reluctant buyer or hesitant decision maker, avatars reflect a realistic tone, emotion, and context.
- Internal training and feedback. Validate best practices quickly with actionable insights from performance dashboards that track skill development, improvement over time, and success rates. Leaders can use AI Roleplay to identify coaching sessions and measure best practices across the team.
- A transcript-first architecture. AI Roleplay reduces bias based on accent, tone, or gender. In order to deliver a more meaningful performance assessment, voice or biometric data is not analyzed by AI, only the text of the conversation.
ELB will provide a free 30-day trial of AI Roleplay. To learn more, visit here.
About ELB Learning
ELB Learning is a strategic workforce development partner to 80% of the Fortune 100. The company combines expert consulting with innovative learning technologies to solve real business challenges and deliver measurable results. ELB’s services include revenue transformation, leadership development, sales force, onboarding development, global learning delivery, and AI readiness. Its portfolio of technologies—including immersive learning software, gamification, virtual reality, and more—enables organizations to create engaging, immersive learning experiences. To learn more, please visit elblearning.com.
