Following it The beta was relaunched in January like a Reddit-like social media website and app, Digg shut down after just two months due to an influx of AI bots, which led to layoffs. But as of Tuesday, Digg is back. Again.
On Digg’s homepage, Kevin Rose, who was part of the company’s founding team in 2004, wrote that Digg is now an AI news aggregator at di.gg/ai. Rose signs off his message with the headline CEO, suggesting that former Digg CEO Justin Mezzell has moved on (though his LinkedIn hasn’t been updated).
“Digg looks at which 1,000 words were considered the most by AI, and rates the stories it identifies by what’s trending the fastest,” Rose said.
Called the Digg AI 1000, the ranked list of 1,000 people most affected by AI is created from the social graph of X, which Rose explains that about 9 million people follow relationships in X that map how the AI community connects. The Digg AI 1000 includes OpenAI CEO Sam Altman, Tesla and SpaceX CEO Elon Musk and Fei-Fei Li, professor of computer science at Stanford University, also known as the “goddess of AI.”
“Bugs expected. More articles coming soon,” Rose wrote on X on Friday, sharing a preview of the new Digg site.
According to a note on Rose’s Digg homepage, di.gg will be the home of its AI posts until the team is ready to officially launch on digg.com.
Digging with Digg
At the top of di.gg, there is a search bar, a dark mode button that changes the interface to black, and two tabs: News and Rankings. Along with the 1,000 most influential voices in AI, Digg also tracks politicians and companies in the AI space under Rankings.
News has a highlights section for the most viewed, liked and commented X posts, as well as “in case you missed it” posts. Below that, you’ll find the day’s top stories and trending stories, all with engagement metrics released from X, as Rose recounted in a screen recording posted to X on Thursday.
The home page of di.gg with highlights and top and rising posts.
Click on a post, and you’ll see traffic driving X posts, actual posts, a bar and a percentage showing whether the user experience is positive or negative, how those on Digg AI 1000 interacted with it and “cluster engagement” line graphs for views, comments, bookmarks and reposts. As well as showing engagement over time, these graphs show which members of the Digg AI 1000 have engaged with which posts and when.
Active posts also seem to collect rewards, such as “#1 liked” and “#1 engaged.”
Digg privacy policy
According to its privacy policy, in addition to X, Digg collects information — specifically referring to public profiles — from GitHub, a code platform for developers.
It also uses AI from similar services xAIOpenAI, Anthropic and Google Gemini to “classify social accounts, summarize social posts and linked articles, describe social media, generate topic labels, discover social content and power search.” That would explain how Digg measures user sentiment as a percentage of its posts.
Along with public data from X and GitHub, the company may also collect visitor information, including IP addresses, as well as browser and device information. It also tracks searches on its site.
Digg says it does not sell personal information and uses it only to operate and improve Digg.
