Johnny Depp deleted his Instagram grid and replaced it with three posts with a message for his nearly 30 million followers: Get ready to be kidnapped.
As of July 23, the actress has deleted her previous posts, edited her profile picture, and turned her account into an advertisement. Ebenezer: A Christmas Carolhis upcoming film based on Charles Dickens’ holiday genre.
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Depp’s feed now contains only three photos with a name that spells out “BAH HUM BUG.” Read one by one, the captions proclaim: “This November…” “Prepare to be…” and “Humbugged.” His bio was also replaced with a reference to his character: “Before he was Scrooge, he was Ebenezer.”
Depp plays Ebenezer Scrooge in the movie, which Paramount Pictures will release in theaters on Nov. 13. Fans catch on quickly; this is unusual for Depp, who rarely posts and hasn’t changed his profile picture in years.
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Clearing social media has become a priority for celebrities announcing new projects. Taylor Swift deleted her accounts in 2017 before being teased Reputation with the image of a snake, and artists like Miley Cyrus, Dua Lipa, Madonna, and Normani have all used the same reset before dropping new work. Olivia Rodrigo recently did a similar trick to promote her new album, He Looks Sad About A Girl In Lovewhich dropped on June 12, 2026.
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This strategy works especially well on Instagram, where you can turn an account with millions of followers into a clean advertising canvas. In Depp’s case, the remaining three images act as a miniature billboard – visitors need to scroll through all of them to catch the full message.
Actors occasionally use this trick to promote a movie, too. Blake Lively deleted her Instagram post and changed her bio to “What happened to Emily?” while developing the 2018 thriller Simple Grace.
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Depp’s version is less mysterious, but still makes fans happy.
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Directed by X, Pearl, again MaXXXine filmmaker Ti West, Ebenezer: A Christmas Carol presents Dickens’ story as a supernatural ghost tale. Written by Nathaniel Halpern, the film is produced by Emma Watts, with West among its executive producers.
Depp plays Scrooge, a corrupt businessman whose encounters with the Ghosts of Christmas Past, Present, and Yet to Come force him to confront his life and fight for a second chance. The cast also includes Andrea Riseborough, Ian McKellen, Separation stars Tramell Tillman, Rupert Grint, Daisy Ridley, and Sam Claflin.
Ebenezer: A Christmas Carol hits theaters on Nov. 13.
