Reeve Benaron Shares Lessons From Building Companies Across Healthtech and Digital Media

Reeve Benaron has built his career on a simple belief: technology should solve real problems and improve people’s lives. Known for his forward-thinking approach, Reeve has helped build companies that turn innovative ideas into practical solutions.

At Intrivo Diagnostics, where he serves as Founder and Co-CEO, Reeve is helping shape the future of healthcare through technology. He helped lead the development of the company’s Diagnostics as a Service (DaaS) platform and ON/GO Test to Trace COVID management tool, part of a broader effort to make healthcare more accessible, efficient, and data-driven.

He is also the founder and Chairman of AUDIENCEX, a leading digital advertising company. Although the industries are different, both companies are focused on the same approach: using new processes and data to create practical solutions at scale.

Beyond his operational roles, Reeve works with founders and early stage startups through AX Venture Partners. He is particularly interested in predictive intelligence, field economics, and technologies that can reshape industries.

Born in Israel and raised in Los Angeles, Reeve Benaron developed a global perspective that continues to influence his leadership style. A lifelong athlete and outdoor enthusiast, he credits endurance sports with teaching him resilience, discipline, and strategic thinking.

Outside of business, Reeve supports health care innovations, mentors entrepreneurs, and contributes to youth-focused programs. Guided by his core values ​​of courage, clarity, and humanity, he continues to build innovative companies with meaningful impact.

You spent part of your childhood in Israel before moving to Los Angeles. Looking back, how did that experience change your thinking?

Moving to a new country at a young age teaches you to adapt very quickly. You are constantly learning how to navigate unfamiliar situations. For me, it created a level of independence and resilience that stayed with me. It also gave me a broader perspective. Growing up among different cultures helped me to understand that there is rarely one way to solve a problem.

What first attracted you to business?

I’ve always been interested in what happens when industries go through periods of change. Those moments create opportunities to rethink old plans and build something better. Early on, I found myself drawn to businesses and technologies that were redefining the way people work, communicate, and access information.

Your work has included digital marketing, healthcare technology and venture capital. What unites those different countries?

On the surface, they look very different, but they are about solving problems at scale. Whether you’re helping brands reach customers more effectively or helping people access healthcare, the challenge is the same. You are looking for ways to use technology and data to create better results. That has been a consistent theme throughout my career.

When you founded AUDIENCEX in 2012, what opportunity did you see that others were missing?

Digital media is becoming increasingly fragmented. New platforms were emerging, consumer behavior was changing, and brands were struggling to keep up. We believe there was an opportunity to combine strategy, technology and data in an effective way. The industry has changed a lot since then, but the need to adapt quickly remains the same.

What has building AUDIENCEX taught you about growth?

I remember how quickly the digital advertising industry was changing when we started AUDIENCEX. Every year seemed to bring new platforms, new technologies and new ways for consumers to engage with content. There were times when we had to rethink our thinking and adjust our approach. Looking back, that was one of the most important lessons. Growth is not always consistent, and success often comes down to how willing you are to adapt as the market changes around you.

He later moved into healthcare with Intrivo Diagnostics. What drew you to that field?

Health care has the potential to impact people’s lives in a direct way. That was a big part of the appeal. At Intrivo, we focus on creating systems that make diagnostics and health information more accessible. The development of our Diagnostics as a Service platform and ON/GO to Trace COVID management tool arose from the desire to make healthcare more efficient and easier to navigate.

The pandemic has accelerated innovation across healthcare. What lessons from that era still influence your thinking today?

Innovation can move faster than people expect when there is a clear need. We’ve seen organizations implement new technologies and processes in months rather than years. It emphasized the importance of being flexible and staying focused on practical solutions rather than unnecessary complexity.

With AX Venture Partners, you work with early stage founders. What separates companies that scale from those that struggle?

Successful founders often have a balanced perspective and discipline. Having a good idea is important, but execution is more important. The strongest companies also think about early growth. They don’t just build a product. They build systems, processes and teams that can support long-term growth.

He spends time teaching entrepreneurs. What advice do you find yourself giving most often?

I often encourage people to focus on learning rather than trying to find all the answers. The best innovators I know are constantly asking questions and challenging their ideas. Curiosity is the underlying quality of business.

He often speaks with courage, clarity and humanity. How do those principles influence your decisions today?

Courage helps you to move forward when the path is not clear. Clarity helps you focus on what’s really important instead of distractions. Humanity is a reminder that all business decisions ultimately affect people. Those three principles have guided me over the years, and I think they are still as relevant today as they were.

What are you most curious about right now?

What interests me the most is how technology can go beyond efficiency and start creating entirely new opportunities. Throughout my career, I have been drawn to businesses that challenge traditional models, whether in digital media or healthcare. The most exciting inventions aren’t always ones that improve existing systems. They are the ones that change the way people think about what is possible in the first place.