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Campbell’s signature red and white soup cans are changing, as several soups join the brand’s storied lineup.
Campbell’s Condensed Gluten Free Banza Chickpea Pasta and Chicken Soup
With gluten-free diets becoming more common among Americans, Campbell’s has partnered with Banza to launch a new gluten-free version of its chicken noodle soup.
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“The new variety complements Campbell’s Chicken Noodle Soup and Banza’s popular gluten-free chickpea penne pasta, bringing the classic flavor fans know and love,” Campbell’s announced in a news release.
According to the company, nearly 30% of the US population is actively seeking gluten-free options, “and the US gluten-free market is expected to grow at a compound annual growth rate of 9.8% from 2026 to 2033.”
Gluten is a type of protein found in certain grains and is common in bread, pasta, baked goods and some sauces and soups. Celiac disease is an autoimmune disease that causes the body to attack the small intestine when a person eats gluten.
About 1% of the population has celiac disease, but “only about 30% are correctly diagnosed,” reports the Celiac Disease Foundation (CDF).
Many people believe they have non-celiac gluten sensitivity or non-celiac wheat sensitivity rather than celiac disease, although the exact numbers remain uncertain.
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According to the CDF, people with gluten sensitivity can experience depression, ADHD-like behavior, stomach pain, constipation, diarrhea, constipation, headaches, bone or joint pain and chronic fatigue when they have gluten in their diet.
“For more than 125 years, Campbell’s Chicken Noodle Soup has been a staple in American households,” said Benjamin Crook, senior vice president of soups at Campbell’s Company. “Partnering with Banza allows us to bring that classic chicken noodle flavor to a growing number of people looking for gluten-free options, made with ingredients like No Antibiotics Ever chicken and Banza’s chickpea pasta variety that will stand out on the shelf.”
The new chicken noodle soup is available now on Amazon and will be distributed to retailers nationwide, the company announced.
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Campbell’s Chunky Buffalo Wild Wings Parmesan Garlic Chicken Noodle Soup
Campbell’s Chunky, a heartier version of the brand’s soup, has teamed up with Buffalo Wild Wings (BWW) to create Campbell’s Chunky Buffalo Wild Wings Parmesan Garlic Chicken Noodle Soup.
According to Campbell’s, Buffalo Wild Wings is “the largest sports brand in the United States.” The soup collaboration is part of the “fastest growing off-premises business with Buffalo Wild Wings GO,” the takeout and delivery division of BWW.
The soup company said the partnership “reflects the Chunky brand’s broader strategy to reach a new generation of soup consumers through modern, bold flavors.”
70 percent of Americans report protein as the nutrient they want to eat the most, a 2025 survey by the International Food Information Council found. BWW soup contains 17 grams of protein per 18.8-ounce can. Dealers started selling it this month.
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Campbell’s Chunky x Pabst Blue Ribbon Beer Cheese with Potatoes and Chorizo Soup
Campbell’s Chunky x Pabst Blue Ribbon Beef, Bacon & Beer Chili with beans
Last fall, Campbell introduced two new Chunky soups “just in time for soup season” and in keeping with the company’s mission to offer consumers bold flavors.
Campbell’s Chunky x Pabst Blue Ribbon Beer Cheese with Potatoes & Chorizo Soup features chorizo and potatoes “smothered in cream cheese infused with Pabst Blue Ribbon Beer flavor.”
Campbell’s Chunky x Pabst Blue Ribbon Beef, Bacon & Beer Chili with Beans features seasoned beef, beans and smoky bacon and PBR flavor, according to the company.
Campbell’s Soup has been selling its chicken noodle soup for over 125 years and recently introduced a new version of the American staple. (Al Drago/Getty Images)
Both soups are sold exclusively at Walmart.
Last year, Campbell CEO Mick Beekhuizen said that consumers are cooking at home “at higher rates since early 2020 and are turning to our products for value, quality and convenience.”
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By 2025, Campbell experienced “an unexplained increase in soup sales and a 5% decline in organic snack sales,” reports Axios.
