The popular food stand has kept its signature burger at $1.34 for almost 20 years
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A burger joint in the popular beach town has managed to keep its signature burger at just over $1 for nearly 20 years, even as food and energy prices have risen.
Chris Higgitt, owner of Higgitt’s Las Vegas Arcade Blackpool & £1 Burger Bar in Blackpool, England, has been selling the same burger for £1, or about $1.34, since he opened the business in 2006, reports news agency SWNS.
The burger includes a bun, English beef, onions and sauce.
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Higgitt, 58, said the low prices had become a big draw, drawing long lines of customers during peak tourist times.
“I’m very proud of being able to hold the price for so long,” Higgitt told SWNS.
Chris Higgit, pictured, has been selling the same burger for about $1.34 since he opened his business in 2006. (SWNS)
“It’s more popular than ever,” Higgitt said, noting that people would wait in line for more than an hour to buy it.
Before working in the burger business, Higgitt worked as a process and quality engineer. He later operated a bed-and-breakfast with his wife, Karen, before the couple purchased the arcade in 2006.
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“The arcade wasn’t doing very well and Karen and I were talking about what we could do, and we thought about a burger joint,” Higgitt said.
He added, “So from this off-the-cuff conversation, I sat down and did the math, and I realized I could sell them for £1.”
The low price of the burger has become an important factor, attracting long lines of customers during the busy tourist season. (SWNS)
What started as a side business slowly grew into the couple’s main source of income.
Today, Higgitt said about 90% of his income comes from the burger operation, which is open seven days a week from March to November.
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He credits a combination of efficiency, bulk buying and social media exposure with helping him keep prices low.
Higgitt estimates that each burger costs about 50 pence, or about 68 cents, to make — including ingredients and electricity.
Keeping prices low, he said, depends on buying ingredients in bulk and attracting a large number of customers.
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Social media has become one of the biggest drivers of that traffic, he said, with videos posted by TikTok creators and YouTubers regularly attracting new visitors eager to try what many describe as Britain’s cheapest burger.
Shown preparing burgers, Higgitt said a combination of efficiency, bulk buying and social media exposure has helped him keep prices low for his customers. (SWNS)
“I am always welcome [toward] Food for YouTubers or TikTokers who come and film themselves trying a burger,” Higgitt said.
“This brings people to try it themselves, or see me and enjoy the popularity of the place.”
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In addition to burgers, Higgitt also sells hot dogs, spam sandwiches and sausage sandwiches.
